Thursday, December 12th will be ‘Green Wednesday’ in California. A day that celebrates the legalization of cannabis and consumerism’s vast shift towards eco-friendly practices. While overall sales are expected to increase by 10%, customers have also flocked to dispensaries with a new trend dubbed ‘Scavenger Shopping’.
Cannabis is becoming an increasingly important component of the Christmas season.
As formerly clandestine narcotics are propelled into the mainstream, a seismic change is occurring. A recurrent pattern has developed as I’ve covered alcohol, cigarettes, and cannabis for Bloomberg News: Today’s party drugs are tomorrow’s remedies, and mental-health care is ripe for upheaval. The holidays are generally a time for Americans to overindulge in alcohol, but a new alcoholic beverage is gaining popularity. Due to the massive volumes of cannabis bought the day before Thanksgiving, industry insiders have coined the term “Green Wednesday.” It joins a slew of conventional shopping days leading up to the holidays — Black Friday, Small Business Saturday, and Cyber Monday — and its rapid ascent demonstrates how spending habits surrounding holidays are shifting. According to BDSA, cannabis sales on that day are typically 40% higher than on an usual Wednesday in November. As they await the final results for this year’s Green Wednesday, the assumption is that it will be the best ever.
In a phone conversation, Kelly Nielsen, BDSA’s vice president of insights and analytics, said, “Overall sales growth might be more than that 40 percent this year since there has been more de-stigmatization surrounding the product.”
She went on to say that this “may inspire individuals to bring it to family and group events.”
According to a study of 1,300 cannabis users conducted by Ayr Wellness, a multistate operator located in Miami, almost 8 out of 10 persons planned to consume cannabis purchased on Green Wednesday with family or friends. According to the poll, which was conducted with market research company Suzy this month, almost half of those who planned to buy on that day intended to give their marijuana purchase as a present.
In a statement, Ayr claimed that cannabis is “a great resource for managing family relationships around the holidays,” adding that 25% of Americans think that family visits for the holidays are stressful. According to the report, almost 15% of all American parents will use cannabis to cope with holiday-related stress.
According to the report, 37% of cannabis users intended to offer THC-infused products with their Thanksgiving dinner. That’s remarkable, given that, according to the BDSA, over 80% of marijuana products marketed are intended to be smoked or vaped.
Marijuana is expected to become ingrained in other holidays, such as New Year’s Eve and Christmas Day, according to Nielsen. This isn’t to imply that alcohol will disappear; in fact, according to BDSA statistics, roughly 30% of cannabis users combine it with some type of alcohol.
Marijuana’s festive fight with champagne and eggnog might be only the start of how it upsets alcohol: According to Nielsen, BDSA data shows that 40% of cannabis users in fully legal jurisdictions usually include marijuana in celebrations and special occasions.